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Innovate Festival 2016

Innovate Festival 2016

MTR advertising Innovate Festival has been a powerful platform for advertisers to stage impressive and innovative campaigns at selected MTR stations. To foster creativity and provide an opportunity for students to showcase their talents and skills, this year, we have organized “MTR Advertising – Innovate Festival Creative Contest” to invite students of tertiary education to share their creative ideas and artworks for “Innovate Festival 2016”. 

Visit our Official Page for winning ideas and event highlights! 

The 8th Innovate Festival themed “Innovation. Connecting Life”. From now till December 7th, 2016, MTR passengers can participate in the advertising campaigns featuring curiosity, personality, styling, kidult and feeling staging at designated MTR stations for the extraordinary experience.  Let’s join the Innovate Festival to get amazed and inspired! 

Innovation.Connection Life” event details: 

  • Allianz Global Investors @ MTR Central Station

    Allianz Global Investors, an active investment manager, has recently rolled out an innovative campaign to promote its Asian Fixed Income Strategies at MTR Central Station. MTR passengers are invited to participate in an investment preference survey by scanning QR code. All participants can view the survey results of Top 3 reasons to invest in a certain Asian market to obtain insights, which may help them in seizing opportunities and pursuit of their life’s dream scenario.

    Located in the heart of the city’s Central financial and business hub, MTR Central Station is perfect to reach affluent investors and business elites. Such a high profile prime location ensured Allianz Global Investors to reach target audience and convey messages effectively.