Domination with Giant Poster on Wall, Pillars, Solus Panel and Hanging Banner / Floor Vision in the zone gives a prestige presentation
Elevator Wrap Around
Advertising can wrap around Elevators to create the highest impact to all walks at MTR and pedestrians on the street.
Reach your target audience at a selected station with a perfect match of FeatuerAds and PosterAds throughout all the areas. Your advertisements will definitely generate high ad recall.
Applying a variety of FeatureAds at the Platform level - Pillars, Buntings, Posters on Wall, Platform Screen Doors, Bulkheads - together with PosterAds to create the highest impact and reach target audience at selected stations.
iCentre offers stickers, display cardboards and display showcases for full domination to deliver comprehensive advertisements reaching all MTR passengers including those not using the computer.
DigitalAds include various formats on the MTR enable advertisers to engage and interact with the target audiences with the support of technological devices.
TV Ring Zone Domination
Strategically located at the 4 high-traffic MTR stations in Central, Causeway Bay, Mong Kok and TST, the TV Ring Zone Domination combines high quality audio and video systems with a mix of digital and feature ad formats to further enhance the creative flexibility and visual impact.
Digital Escalator Crown Bank
The Digital Escalator Crown Bank is equipped with 32" HD LCD Panels to create a high definition visual impact. This premium, innovative and creative communication platform uses digital technology for strategic highlights within a captive environment. It can accommodate animated ads, rotation of multiple visuals and image-flow executions. Also it provides quality audio effects and poster extensions to enhance creative flexibility and impact.
Digital Panel Zone
The brand new Digital Panel Zones are unveiled at two of MTR's highest traffic stations, Causeway Bay and Central stations. It comprises 2 or 3 pairs of 65" HD Digital Panel and Poster extension to create stunning impact and maximize brand awareness.
In-train LED panel
With an extensive network along the Island, Tsuen Wan, Kwun Tong and Tseung Kwan O lines, In-train LED panel in the train allow advertisers to engage the passengers in a captive environment effectively.
PIDS (Passenger Information Display System)
Installed on the platform crossings of 37 stations on the Island, Tsuen Wan and Kwun Tong Lines, PIDS units easily capture the attention of passengers by providing the arrival times for the next train.
InterActiveAds provide direct and instant interactivity. Both network and strategic location options are available to cater different objectives.
The Multimedia Panel offers ultimate interactivity to advertising campaigns. It is equipped with pre-set programming, a 40" HD TV, audio system, LED buttons and Bluetooth device, allowing 19 hours a day non-stop broadcasting and display in Mong Kok and Causeway Bay stations.
The Innovative Panel is a multi-functional panel. It helps your campaign get standout and engage audiences from simple poster-on-wall to the multi-interactive functions including opinionator, card & samples dispenser.
e 4-sheet Package provides extensive coverage in the entire network of the MTR system. Leveraging the InterActiveAds’ lightbox panels with latest mobile technology, advertisers can enhance the interactivity with MTR passengers. The InterActiveAds can be easily identified by the special “InterActiveAds” tags installed on all lightbox panels of e Package.
e 12-sheet Package provides extensive coverage in the entire network of the MTR system. Leveraging the InterActiveAds’ lightbox panels with latest mobile technology, advertisers can enhance the interactivity with MTR passengers. The InterActiveAds can be easily identified by the special “InterActiveAds” tags installed on all lightbox panels of e Package.
Exhibition & Display
Exhibitions in MTR stations offer an exciting, cost effective way to meet your customers face-to-face. They give you the opportunity to explain, demonstrate and offer samples of your product to a broad mix of Hong Kong's population using the MTR.