• Mtr advertising

MTR advertising

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PosterAds

PosterAds which offer a range of advertising formats to showcase your creative message and suit your different marketing budgets with high flexibility are as follows:

  • PosterAds  examples
    • Trackside 12-sheet

      Trackside 12-sheet panels in prestigious locations create a strong visual impact and guarantee exposure to a captive audience.

    • Concourse 12-sheet

      Concourse 12-sheet Panels offer advertisers a strong creative impact in high visibility locations.

    • 6-Sheet Bank

      This innovative format allows high creativity with PosterAds plus sticker extension, which generates maximum attention.

    • Concourse 4-sheet

      Concourse 4-sheet panels offer high visibility whether used individually or consecutively. Prominent locations in the most sought-after positions guarantee excellent visual impact from close proximity.

    • Solus Panels

      There are a large number of Solus Panels throughout the MTR system offering widespread coverage, exposure and impact with a wide variety of sizes to suit your needs and budget.

    • Escalator Crown

      Escalator Crown panels offer close viewing proximity that commands the full attention of passengers using the MTR escalators throughout the entire system. The panels can be used in a 6 to 24 consecutive format to boost the creative elements of your message.

    • Broadview Banner

      Broadview Banners located inside MTR trains close to passengers, successfully enhance visibility and exposure in the captive environment.

    • In-train Cards

      In-train cards located inside MTR trains, generate high visibility, exposure and impact.

FeatureAds

FeatureAds provide a wide range of advertising formats which create high impact and high ad awareness. Concourse formats offer high visibility and opportunities for large and dominant creative works. Platform formats guarantee a prolonged viewing time. Train formats provide a close viewing proximity and exposure. Last but not least, MTR advertising offers out-of-the-box platform for your outstanding creative works. You will find some more other formats that can cater for your advertising needs below.

  • Concourse Formats
    • Poster on Wall

      Poster on Wall allows room for flexibility and creates a strong visual impact as passengers move through the station.

    • Pillars

      Pillars are one of the dominant features that offer high visibility, creativity and flexibility with four faces available for decoration.

    • Floor Vision

      Floor Vision caters to your advertising needs offering high creative flexibility.

    • Random Sticker

      Advertisers can feature the advertisement in any size or shape to hit the target audience in an extensive network.

    • Showcase

      Displaying products in highly visible, strategically placed showcases in selected MTR stations bolster a product's image and make passengers aspire to own it.

    • Station Buntings

      Buntings help reinforce advertising messages and create high impact.

    • Balustrade

      Advertise on Balustrade with your outstanding attention-grabbing visuals to achieve exceptionally high impact.

    • Handrail

      Handrails create maximized awareness and remarkable ad recall.

  • Platform Formats
    • Trackside Billboard

      Trackside Billboard is a large advertising space that offers exceptional high impact and guaranteed exposure at high traffic stations.

    • Platform Screen Door with Trackside 12-sheet

      You can fully utilize the whole track with Platform Screen Door and the 12-sheet by your exception creative works to achieve maximized awareness and ad recall.

    • Solus Wall

      Solus Wall allows room for flexibility and can be strengthened with the additional Audio, Projection and Lighting effects.

  • Train Formats
    • Train Body

      Train Body advertising creates a strong visual impact and enables a wide reach of passengers at all stations along the selected train lines.

    • In-train Campaign

      At your selected train lines your can capture your target audience with various stickers inside the train, on Train Door Windows, In-train Glass Panes, Gangways and next to Saloon Windows to create high impact and ad recall.

    • Wrap Around Saloon Window + Saloon Window Sticker

      Advertisers are given high creativity at this attention-grabbing advertising space in MTR trains to maximize ad impact.

    • Stickers Next to Saloon Window

      Stickers Next to Saloon Windows create close viewing proximity and flexibility for message delivery with different versions.

    • Train Door Stickers

      Train Door Stickers allow room for creativity and flexibility when Interior and Exterior Stickers are applied.

    • Train Door Window Stickers (Double-sided stickers)

      Train Door Window Stickers allow close viewing proximity to in-train passengers and also creates awareness of passengers on trackside at all stations along the selected train lines.

  • Other Formats
    • Supernova Zone

      Domination with Giant Poster on Wall, Pillars, Solus Panel and Hanging Banner / Floor Vision in the zone gives a prestige presentation

    • Station Domination

      Reach your target audience at a selected station with a perfect match of FeatuerAds and PosterAds throughout all the areas. Your advertisements will definitely generate high ad recall.

    • Power Zone

      Applying a variety of FeatureAds at the Platform level - Pillars, Buntings, Posters on Wall, Platform Screen Doors, Bulkheads - together with PosterAds to create the highest impact and reach target audience at selected stations.

DigitalAds

DigitalAds include various formats on the MTR enable advertisers to engage and interact with the target audiences with the support of technological devices.

  • DigitalAds  examples
    • TV Ring Zone Domination

      Strategically located at the 4 high-traffic MTR stations in Central, Causeway Bay, Mong Kok and TST, the TV Ring Zone Domination combines high quality audio and video systems with a mix of digital and feature ad formats to further enhance the creative flexibility and visual impact.

    • Digital Escalator Crown Bank

      The Digital Escalator Crown Bank is equipped with 32" HD LCD Panels to create a high definition visual impact. This premium, innovative and creative communication platform uses digital technology for strategic highlights within a captive environment. It can accommodate animated ads, rotation of multiple visuals and image-flow executions. Also it provides quality audio effects and poster extensions to enhance creative flexibility and impact.

    • Digital Panel Zone

      The brand new Digital Panel Zones are unveiled at two of MTR's highest traffic stations, Causeway Bay and Central stations. It comprises 2 or 3 pairs of 65" HD Digital Panel and Poster extension to create stunning impact and maximize brand awareness.

InteractiveAds

InterActiveAds provide direct and instant interactivity. Both network and strategic location options are available to cater different objectives.

  • InteractiveAds  examples
    • Innovative Panel

      The Innovative Panel is a multi-functional panel. It helps your campaign get standout and engage audiences from simple poster-on-wall to the multi-interactive functions including opinionator, card & samples dispenser.

    • e 4-sheet

      e 4-sheet Package provides extensive coverage in the entire network of the MTR system. Leveraging the InterActiveAds’ lightbox panels with latest mobile technology, advertisers can enhance the interactivity with MTR passengers. The InterActiveAds can be easily identified by the special “InterActiveAds” tags installed on all lightbox panels of e Package.

    • e 12-sheet

      e 12-sheet Package provides extensive coverage in the entire network of the MTR system. Leveraging the InterActiveAds’ lightbox panels with latest mobile technology, advertisers can enhance the interactivity with MTR passengers. The InterActiveAds can be easily identified by the special “InterActiveAds” tags installed on all lightbox panels of e Package.

Exhibition & Display

Exhibitions in MTR stations offer an exciting, cost effective way to meet your customers face-to-face. They give you the opportunity to explain, demonstrate and offer samples of your product to a broad mix of Hong Kong's population using the MTR.

  • Exhibition & Display  examples
    • Exhibition Site

      Advertisers may choose their targeted station to interact with MTR passengers for an effective two-way communication

    • Display Site

      Display Sites allows stand alone displays of products, information and leaflet distribution as an effective medium for message delivery.