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MTR advertising - SAMSUNG counts down to major sports event’s opening ceremony via Digital Panel Zone at MTR Central Station

The world’s biggest and most popular sports spectacular is almost here. To get MTR passengers into the spirit of the fun and games, SAMSUNG counts down to the event’s lavish opening ceremony via a Digital Panel Zone at MTR Central Station. SAMSUNG also leverages a giant Poster On Wall to maximize awareness of its latest smartphone Galaxy S7 edge, and other accessories Gear Iconx and Gear Fit2 amongst MTR passengers.