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MTR advertising - Clash of Clans Campaign

Leading mobile game developer, Supercell, recently rolled out an integrated campaign to promote its epic new strategy game, Clash of Clans. In order to generate maximum awareness, Clash of Clans dominated not only a platform and trackside at MTR Tsim Sha Tsui Station but also actual train carriages travelling through the busiest Island Line, Tsuen Wan Line and Kwun Tong Line. Visually very striking, the posters show Clash of Clans’ captivating characters on a battlefield setting that encouraged games lovers to try the game.