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MTR advertising - FWD's optical illusion floor art

Leading insurance company, FWD, recently rolls out an innovative interactive campaign to promote its critical illness insurance scheme at MTR Central Station. Inspired by the concept ‘Be Brave’, the campaign utilized eye-popping visual illusion to transform the advertising zone into a challenge in which MTR passengers are encouraged to accept the challenge by posing for snaps. To further engage with the target audiences, participants are invited to upload their photos in FWD’s facebook to get a chance to win attractive prizes.