HUAWEI, leading global information and communications technology (ICT)solutions provider, recently rolled out its latest smartphone, HUAWEI Mate S, with an innovative interactive campaign at MTR Hong Kong Station. Leveraging the concept “Touch. Made Powerful”, the campaign invites MTR passengers to pose for a snap taken via the camera with a touch screen TV on the backdrop. Once uploaded to the server, each photo formed “Touch Chain” with other participant’s photos and became eligible to win attractive prizes.
Located in the heart of the city’s Central financial and business hub, MTR Hong Kong station is perfectly positioned for several upmarket shopping malls nearby. Such a high profile prime location ensured the campaign proved to be a highly effective way of reaching an affluent, well-educated target audience made up of free-spending shoppers and business executives.