Video Gallery

MTR advertising - Nike Whole Track Domination at MTR Causeway Bay Station

To ensure maximum impact for its pioneering innovation – Nike Free, Nike recently took the bold step of deploying Whole Track Domination at MTR Causeway Bay Station. The campaign’s 12-sheet panels showcased stunning images of athletes in motion and Nike Free in various striking colours. Further adding to the campaign’s impact was nearby TV Hot Spots which underlined the ground-breaking technologies behind the new breakthrough by displaying multi-version TV commercials. Fully capitalising on the station’s extremely high traffic levels, Nike’s clearly focused complementary media executions have succeeded in spreading the word about FREE to the widest possible target audience.