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MTR advertising - OLAY engages passengers with its Beacon campaign

World skincare leader, OLAY, recently rolled out a pioneering interactive advertising campaign with giant Poster On Wall at MTR Hong Kong Station to promote its hero products, Total Effects. The campaign’s leveraging of a new Beacon interactive technology which enables MTR passengers simply shake their Smartphone to get discount offer and watch a fascinating OLAY video directed by celebrity, Ryan Lau. As QR code and NFC scans are also available, the innovative campaign’s convenience is warmly welcomed by MTR passengers.