Taking full advantage of MTR advertising uniqueness and flexibility, global sports giant Reebok launched an interactive Rhythm Challenge to roll out its ZPump Fusion 2.0 at MTR Tsim Sha Tsui Station.
The game invited MTR passengers to play rhythms by pumping a button on the panel each time it lit up. Those taking part were subsequently rewarded with a discount coupon, while players rating 80% or over received an attractive ZPump Fusion iPhone case.
A giant visual of the Reebok ZPump Fusion 2.0 shoes with moving lighting to mimic the air flow through the bladder on the Poster On Wall ensured strong visual impact and successfully drew the attention of passersby to Reebok Pump Technology. The campaign offered a remarkably engaging customer experience which perfectly dovetailed with Reebok’s core advertising idea.